Four luxury hotels, two unique restaurants and traditional farms have combined to form a new, independent brand:
"The Living Circle – fed by nature".
The Storchen Zurich, the Widder Hotel in Zurich, The Alex Lake Zürich and the Castello del Sole Ascona will in future appear jointly with the Restaurant Buech, the Schlattgut in Herrliberg as well as the Cantina alla Maggia & Terreni alla Maggia Ascona. All businesses will remain distinctive in their own way. Whether you come see us in the heart of Zurich, directly on the Limmat river, or embedded in a private park on the Lago Maggiore or on one of the adjoining hills with their breathtaking views – all members of The Living Circle have a close connection to nature and offer their guests an incomparable experience.
Quality of life from the heart of nature
Switzerland is one of the most popular countries in the world, not just because of its high quality of life, but also due to the unique variety in the different parts of the country. With its idyllic mountains, urban lifestyle and lakeside promenades, Switzerland’s variety is unlike that of any other country. By combining eight businesses into The Living Circle, the Anda and Franz-Bührle families as well as IHAG Holding AG are strengthening cultural and regional ties to their home country, with a focus on a proximity to nature and the region.
A modern and authentic interpretation of luxury
Luxury – hardly any other term has been subjected to such inflationary application in recent years. To some, it is a 5-star hotel, to others a rare wine or simply lounging on the couch. What does real luxury mean today? Isn't it always a very personal experience?
It is exactly this idea that led to the founding of The Living Circle. In today's world, true luxury is defined by simplicity and authenticity, by having time to savour the important things in life and to be able to enjoy memorable experiences, on one’s own and with friends and family. This notion is gaining in significance all over the world. It is the key to a direct relationship with nature and with the special locations of The Living Circle partners.
IN CONSTANT DIALOGUE
Gratian Anda and Jürg Schmid bring together the loveliest properties in the most beautiful regions of Switzerland in The Living Circle, creating an all-round enjoyable experience for holiday-makers and business travellers at its affiliated hotels, restaurants and farms.
Gratian Anda,
Vice-Chairman of the Board of Directors
Jürg Schmid,
Chairman of the Board of Directors
The Living Circle – is a hand-picked group of first-class hotels and restaurants in incomparably beautiful locations, run by dedicated hosts. Rice, vegetables, fruit and a whole array of exquisite products – including wine, of course – is whisked fresh from our own farms directly to your table. That is how we define luxury. That is The Living Circle – luxury fed by nature.